“All Roads Lead to Mobile”

Ambient-InsightFor years, we at Ambient Insight have been saying “All roads lead to Mobile.” And for the fifth year in a row, Ambient Insight’s Chief Research Officer Sam Adkins, the author of our Mobile Learning market reports, has revised his worldwide Mobile Learning forecasts upwards—significantly upwards.

The money is there–$5.3 billion in 2012, doubling to $12.2 billion by 2017. The numbers in the 2012-2017 Worldwide Mobile Learning Market report we just released (a compilation of 7 regional reports) reflect the galloping speed with which buyers around the world are embracing Mobile Learning.  What’s interesting also is which countries in terms of revenue, took the top five slots in 2012 and which will be in the top five positions by 2017.

MobileLearning_horseRaceIn 2012, the top five buying countries were US, Japan, South Korea, China, and India. The revenue picture changes by 2017: China leaps ahead from 4th place to the top spot, the US drops back to 2nd, India moves up from 5th to 4th, and Indonesia and Brazil join the top five in 3rd and 5th place respectively.

It’s not really a horse race, of course, but it is a very dynamic and robust market.

MobileLearning_Top20Worldwide5YrGrowth_countryThe growth rates are impressive, too, as are the patterns that Sam reports. The worldwide five-year compound annual growth rate (CAGR) is 18.2% Of the 93 countries (analyzed in this report) from the seven worldwide regions, 22 countries have growth rates in excess of 40%.

Further, of the top 20 countries with the highest growth rates, 6 are in Asia, 6 in the Middle East, and 5 in Africa.

The pattern is clear, as Sam puts it, “Mobile Learning is now being embraced as an essential strategy to improve education in these dynamic economies.” We saw confirmation of this first hand in November at the Connected Living Summit in Dubai, which included a focus on mEducation for Skills Development and Employability in the MENA region.

What’s Driving This Mobile Learning Market?

Catalysts vary from region to region, and country to country–and each regional report delves into those–but five catalysts are continually: strong consumer demand, new direct carrier billing agreements, large-scale tablet adoption, personal learning devices, and the explosion of Mobile Learning value added services (VAS).MobileLearning_WorldwideCatalysts

The free Executive Summary of the 2012-2017 Worldwide Market for Mobile Learning  premium report goes into detail on these catalysts, and you can download that document and the seven regional Abstracts from Ambient Insight’s Market Research page on our website.

 

 

 

 

 

 

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