Change That Matters

(Published on the Change That Matters blog, April 27, 2014.)

change-managementFirst of all, it’s critical to distinguish change that matters, from change that doesn’t. Rearranging the deck chairs on the Titanic? Not so much.

…I remember the first time I rented a car that had a GPS after-market thingy (it was attached to a stiff cable bolted to the floor, where a stick shift could have been). Driving my 80+ year old Dad out to dinner, I was bragging on it—for him, it was a BIG change, and he wasn’t sure he liked it. He bet me (literally – a Baltimore blue crab dinner) that if I purposely made a wrong turn, it would get confused and couldn’t find “its” way back to his house. That Chesapeake Bay blue crab dinner was soooo awesome.

Since then, the upgrades have provided more devices (stand-alone to smartphone) and more features (I like the red-yellow-green road colorations, indicating real-time traffic levels, and the “Make a LEGAL U-turn” advice in Australian English); but they aren’t the changes that matter.

What matters was the initial disruption—a technology that changed our choices for how we way-find: Big map that never folds up right again, or non-judgmental little device that now does everything except make an iced latte.

Learning technologies are changing the way we educate our children and ourselves. For example, location-based learning is the love-child of location-based services (LBS) and mobile learning—it’s just-in-time learning, in situ.

Dow Days augmented reality app

“Dow Days” is an example of a Location-based Learning, augmented reality app that uses a mobile’s GPS and camera to go back in time and space to experience the 1967 peaceful-sit-in-turned-riot on the Madison, Wisconsin college campus.

 

It brings learning out of the classroom (the box) out to anywhere you are with your mobile device—in a museum reading more information than fits on a little card or in the field examining bugs on the forest floor or at the site where a historical event took place. It has changed learning by expanding the opportunities for learning—and that matters.

International Catalysts of Location-based Learning

Figure from Ambient Insight’s Worldwide Mobile Location-based Learning Market: 2011-2016 Forecast and Analysis

 

 

Advertisements

Privacy Update in a Data-Driven World

How do you collect, use, share, and/or retain personal information? Most app stores require a privacy policy from developers. But as developers and platform providers find new ways to make use of user data for product features, adaptive instruction, or new services; the questions surrounding a user’s privacy becomes more acute.

Privacy_feel like you're being watchedThere have been “advances” in the US this past year that may figure in a learning technology supplier’s privacy protection plans.(Reminder: This is a blog, not a legal brief.) Two worth mentioning in particular were issued to protect consumers of mobile apps and children using online products.

 

California’s Guidelines “On the Go”

To borrow from Johnny Depp in the “Pirates of the Caribbean,” the AG’s guidelines are just that – guidelines – not legal rules or even government-inspired, enforceable online privacy “codes of conduct” such as those the National Telecommunications and Information Administration (NTLA) was working on. Basically, the California guidelines reinforce the FTC’s “privacy by design” approach and the Organization for Economic Development’s (OECD) “Fair Information Practice Principles,” (FIPPs) with a couple of new twists.

What was new in the guidelines is that the recommendation to encrypt transmissions of PII (personally identifiable information) includes apps downloaded or used. Second, the guidelines introduce a new term “surprise minimization,” meaning to “minimize surprises to users from unexpected privacy practices,” such as not collecting data that goes beyond an app’s basic functionality, providing a downloadable privacy policy, and providing “enhanced measures” that alert users to and give them control over data not required for functionality or include sensitive information.

FTC’s Expanded Definitions to Protect Children

Of interest to developers and platform-makers who focus on Mobile Learning products for children–and particularly, but not exclusively, Location-based Learning products or services–are the revised rules the US Federal Trade Commission (FTC) issued for the Children’s Online Privacy Protection Act (COPPA) that went into effect in July of this year.

PRIVACY-06kids-web-articleLarge_NYT_JuliaYellowFTC’s new amendments expanded the definition of personal information to include persistent identifiers, geo-location information, photos, and videos. In addition, the rules require websites or online services to obtain parental consent before they can use, collect, or disclose a child’s (under 13) personal information.

The loophole the FTC intended to close is the practice of providing children’s information to third parties for advertising purposes.

KidzPrivacy_FTC

%d bloggers like this: