Digital English Language Learning – Asia Region Report Released

The Asia market for Digital English Language Learning is hot. This region’s revenues—the highest on the planet—were $863.1 million in 2013 and by 2018 will be a whopping $1.6 billion.

Sam Adkins, Ambient Insight’s chief research officer

Sam Adkins, Ambient Insight’s Chief Research Officer and author of the Digital English Language Learning reports, provides the numbers and details on what is making this market boom in The 2013-2018 Asia Digital English Language Learning Market, the first of the regional reports in this series.

Mobile Learning value added services (VAS)

One of the important factors in the growth of the Asia English language market is the energetic growth of Mobile Learning value added services (VAS), a fusion of products and services that we identified first in the Asia region in 2008 and that since then has enjoyed a meteoric rise, particularly in developing economies, around the world. Telecoms and device makers created the market and are still the leaders.

Telecoms based in Asia as elsewhere are taking advantage of their reach—millions of customers—to partner with a host of language learning content providers to offer low-cost digital English lessons. Sam reports that by the end of 2013, there were 98 Mobile Learning VAS products in Asia and 230 million customers were using them; and those 98 VAS products accounted for nearly half (45%) of Mobile Learning VAS products on the planet. However, 5 of the 20 countries analyzed in this report do not yet have Mobile Learning VAS products—and this can mean new opportunities for suppliers.

In Asia, English language learning is the top revenue-generating type of Mobile Learning VAS and the second product type in terms of growth. The top growth spot goes to Mobile Learning Apps and edugames. Of course, “mileage varies” country by country.

The full report identifies catalysts, details buyers—a particularly complex subject in the Asia region—and breaks out revenues for the five learning technology products they are buying.

For more about this market in Asia, including the other catalysts and country by country growth rates, download the free “2013-2018 Asia Digital English Language Learning Market Abstract” on Ambient Insight’s Digital English Language Learning Market Research page.