GSMA’s Mobile Asia Expo – #2

There’s more to say about GSMA’s Mobile Asia Expo and the Connected Living Summit …

For context, GSMA’s Connected Living Program includes mAutomotive, Connected Cities, mHealth, and mEducation verticals. Regarding mEducation, GSMA has been focusing on addressing market barriers to Mobile Learning worldwide and assisting mobile operators, content providers, educational institutes, and governments to transform education via mobile technology.

In the mEducation session of the conference, GSMA’s Ronda Zelezny-Green (mEducation Knowledge Manager) adeptly moderated a panel of speakers that included leaders from Qualcomm, Nokia, Smart Communications (Philippines telecom), QooCo (language learning), Sesame Street Education Workshop, KT (Formerly Korea Telecom), and Spain’s Centro Superior para la Ensenanza Virtual (CSEV).

Panelists cited examples of successful Mobile Learning projects and discussed opportunities as well as barriers. For example, while mobile phones number 6.3 billion today (up from 5 billion last year) and high speed broadband is spreading rapidly, the lack of infrastructure in some schools makes delivery of digital learning very challenging. Often if a school does have broadband, it’s only for administrators and possibly teachers–not students. YTL’s Wing Lee talked about the challenges of covering “the last mile.”

Hee Kyoung Song, senior vice president of KT cited an example of solving this infrastructure problem by offering cloud-based ebook and library services that schools can access via mobile devices. KT has a subsidiary (KT OIC) that is a major education publisher in South Korea and “a global leader in the development of smart-learning content and digital language learning solutions.”

I should mention that in her mEducation Market Trend slides, Song included some of Ambient Insight’s high level revenue and growth data for the Asia region:

Hee Kyoung Song m-Education Market Trends

Hee Kyoung Song m-Education Market Trends

Another barrier to Mobile Learning that Ambient Insight has also identified is the need to train teachers in using mobile technologies. It was gratifying to hear examples of Mobile Learning value added services (VAS) that also included professional development for teachers.

Nokia fully understands the large opportunity that Mobile Learning VAS offers. Willie Cher, Head of Nokia Life China, talked about their very successful VAS. One slide presented identified the types of “lifelong learning” that nine different user-types engaged in; child, student, lesurite, citizen, worker, spouse, home maker, parent, and retiree.

Willie Cher, Nokia Life China - "Addressing Lifelong Learning"

Willie Cher, Nokia Life China – “Addressing Lifelong Learning”

I still have more to say about the Connected Living Summit and will do so in the next blog…

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