GSMA’s Asia Mobile Expo – #1

Mobile Asia Expo 2013-06-26 029_crop (2)

Last month, Ambient Insight’s Chief Research Officer Sam Adkins and I traveled to China to deliver a presentation at an invitation-only meeting of GSM Association’s (GSMA) mobile network operators (MNOs) and to attend the 3-day Connected Living Summit that GSMA organized in conjunction with their Mobile Asia Expo in Shanghai.

(This new event is the GSMA’s Asia version of their Mobile World Congress held in Barcelona each year.)

Given the Asia region’s explosive interest in mobile (which we’ve detailed in our recently released Mobile Learning in Asia report 2012-2017), it’s not surprising that attendance at GSMA’s Mobile Asia Expo and Conference climbed over to 20,000 this year, up 30% from their inaugural year.

2013-06-24 002_Sam_crop (3)The Asia region is experiencing a boom in Mobile Learning: we forecast the highest growth rate (17.3% of any region in the world. We find China is a particularly interesting market for Mobile Learning–with their rising consumer class and recent announcement of the Chinese government’s decision to accelerate their 4G license allocation.

It’s going to take me a couple of blog entries to share what we learned.

Richard Cockle, GSMA’s Connected Living Program director, opened the closed session (for GSMA members) and introduced speakers Wing K Lee, CEO of YTL Communications (Malaysia telecom) and Willie Cher, Head of Nokia Life, China; both spoke about their highly successful projects.

  • YTL just received a Malaysian government tender (Sam checked: $465 million for the first five years) to deploy their 1BestariNet platform—with content from Khan Academy, British Council, TED, Coursera, and Crash—across every school in Malaysia. That’s 400,000 teachers; 6,000,000 students, and 4,000,000 parents—quite an ambitious 15-year project. But then, YTL claims to be the largest 4G network in all of southeast Asia and covers 85% of Malaysians.
  • Nokia Life, an SMS learning service that’s either preloaded (free) on Nokia devices or downloadable for a fee, now has 100 million users, up from 78 million in September 2012 across Asia and Africa. Equally impressive is their 72% retention rate—very unusual. This far reaching information service focuses on education, health, agriculture, entertainment, entrepreneurship, and women.

We provided insights on key catalysts, new revenue streams, and business opportunities; and contributed market sizing in the Asia Mobile Learning market.

Shanghai 1st morning 2013-06-21 013I have to mention that Shanghai is a splendid, sprawling, surreal city with an 11-route smoothly functioning subway system (of which, as a resident of the Seattle area–a city with no subway–I was truly envious). It has a  great user interface so it was easy to traverse 3 subway lines from the hotel in the old town area across (well, under) the Huangpu River, to the Expo site in the newly-sprouted Pudong trade and finance area. Unfortunately, even a fast subway system or Maglev train couldn’t connect us to Ambient Insight’s Advisory  Group member Aaron Pulkka (Chairman of Metal Rabbit games, China) who was briefly in Shanghai.

PleaseCherishTheGrassCompared to almost anywhere on earth, Shanghai is a huge city–with over 20 million people (Walking on the Bund one night, I think we saw most of them.) But still, there is a gentleness in the city.

Next up: More about GSMA’s mEducation session…

Tyson

CEO Ambient Insight

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